Coimbatore Institute Technology

Humanities Department

Seminar on Emerging Trends in Marketing and Corporate Culture

January 5th 2006

 

Speakers           :

 

 
  1. Mr. A. Sivakumaran B.E., M.B.A. (IIM- Bangalore) GM, Coca-cola.
  2. Dr. S. Sreekumar, Reader, Government Arts College, Coimbatore.
  3. Prof. P. Karthikeyan, Visiting  Professor, PSG Institute of Management, Coimbatore.
Participants       :

 

 Final Year Students From EEE, ECE, CSE & IT Departments, Faculties from Various Departments.

 
Topics Covered   :

 
  1. Trends in Marketing and Corporate Culture.
  2. Communication Skills
  3. Understanding Stock Markets.

    Dr. R. Prabhakar, Principal, CIT  inaugurated the seminar and delivered the presidential address. Prof. E. Ramasamy, Administrative officer and HOD of Chemical Engineering Department, CIT, the guest of honour addressed the participants on effective marketing strategies. This was followed by key note address delivered by Mr. A. Sivakumaran, GM - Coca-cola.

Emerging Trends in Marketing and Corporate Culture

     Mr. Sivakumaran, emphasized the importance of innovation in sustaining the growth and competitive advantage of a product within its industry. He compared various new products introductions across the beverage industry and used such case studies as coca-cola and  Tropicana to reinforce the importance of "innovation" to any product business model.

     This program helped the students to learn how to leverage the business advantages of diversity and meet the challenges of an increasing complex industry. He focused on emerging trends and changing demographics, developing leader competencies to address today's business reality and help oneself to develop an action plan to implement at his property.

     This program explores why public relations are so much more powerful than other forms of advertising and promotion and also outlines the techniques for building successful public relation program.

     It helped the participants to know how to position a company as the 'expert' and garner extensive media coverage without wasting money on ineffective and costly advertising.

Improving public speaking

    Prof. Sreekumar enlightened the students on improving communication skills, an important aspect of career development for an engineer. The purpose of this seminar was to educate the students how to enhance the skills that can result in an effective presentation or speech. Some of the skills that were focused on are :

  • Elements of an effective speech

  • The speech preparation process.

  • How to overcome speaking anxiety.

  • How to use visual aids effectively.

  • Tips on how to remember material.

  • Audience analysis-the importance of knowing your audience.

    This comprehensive and practical 2-part seminar concerning 'understanding stock markets' provided the participants a sound knowledge based on stocks, markets and indexes, philosophy and basic strategies involved in technical analysis and playing options. Discussed selecting and working with brokers, placing buy and sell orders, margin accounts and after hours trading and much more.                                                                                                           

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